Alex Reinoso
Global Executive Creative Director
Multidisciplinary Global Executive Creative Director working in New York.
Scroll below for work ↓
Global Executive Creative Director
Multidisciplinary Global Executive Creative Director working in New York.
Scroll below for work ↓
One Key
Expedia Group
2023
One Key is a new rewards program unlike any other. It helps travelers earn and use across three major brands: Expedia, Hotels and Vrbo. To launch it, we built a hero spot that showed the feeling of travel through an unexpected POV. The spot was supported by short films of real-life stories that explained how the product worked.
Duo
Spotify Premium
2020
Duo is a new product designed for audio-loving pairs living at the same address. For the global launch, we decided to interview real-life couples about the pain points of sharing one account. We then took that audio and built custom-made puppets to act it out.
YYC
Expedia
2023
Ever wanted to name a moose? A pond hockey team? Or a storm-watching hot tub? (Yes, that’s a thing.) With the help of Matty Matheson and Destination Canada, we launched YesYouCanada. The Expedia-powered campaign gave travelers naming rights over dozens of Canada’s greatest. The internet did its thing and the names were sold within hours of launch.
BHIHN
Spotify
2019 - 2018
In collaboration with SATURDAY MORNING, we launched BLACK HISTORY IS HAPPENING NOW—a campaign to extend Black History Month from the shortest month of the year to the entire year.