Alex Reinoso
Creative Director - Art Direction

NYC based multidisciplinary Creative Director. Currently at Spotify’s Global Brand & Creative team. 

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Mark
Duo
Spotify Premium
2020

Duo is a new product designed for audio-loving pairs living at the same address. Each individual gets their own Premium account under one plan for $12.99. For the global launch, we decided to interview real-life couples about the pain points of sharing one account. We then took that audio and built custom-made puppets to act it out.
Wrapped
Spotify Premium
2020

For Spotify’s global wrapped film, we put the focus on those who helped us "get through" 2020. We tapped 15 different illustrators, artists and animators to create this animated spot. 
Elections
Spotify 
2020

For the 2020 election we used all of the tools available on our platform to encourage young voters to get to the ballot box. 
Mid Year 
Spotify Premium
2020

For a limited time only, Spotify decided to offer any of its premium plans FREE for three months. We though this was something worth dancing about so we created a TVC that showcased some very good, very awkward dance moves. This was Spotify’s first commercial to ever run on Network TV.