Alex Reinoso
Executive Creative Director

Multidisciplinary Global Executive Creative Director working in London and Los Angeles.

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One Key 
Expedia Group

One Key is a new rewards program unlike any other. It helps travelers earn and use across three major brands: Expedia, Hotels and Vrbo. To launch it, we built a hero spot that showed the feeling of travel through an unexpected POV. The spot was supported by short films of real-life stories that explained how the product worked.
Spotify Premium

Duo is a new product designed for audio-loving pairs living at the same address. For the global launch, we decided to interview real-life couples about the pain points of sharing one account. We then took that audio and built custom-made puppets to act it out.

Ever wanted to name a moose? A pond hockey team? Or a storm-watching hot tub? (Yes, that’s a thing.) With the help of Matty Matheson and Destination Canada, we launched YesYouCanada. The Expedia-powered campaign gave travelers naming rights over dozens of Canada’s greatest. The internet did its thing and the names were sold within hours of launch.

2019 - 2018

In collaboration with SATURDAY MORNING, we launched BLACK HISTORY IS HAPPENING NOW—a campaign to extend Black History Month from the shortest month of the year to the entire year.
All works © Alex Reinoso 2023. Please do not reproduce without the expressed written consent of Alex Reinoso.