Alex Reinoso
Creative Director - Art Direction

NYC based multidisciplinary Creative Director. Currently at Spotify’s Global Brand & Creative team. 

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Mark
Duo
Spotify Premium
2020

Duo is a new product designed for audio-loving pairs living at the same address. Each individual gets their own Premium account under one plan for $12.99. For the global launch, we decided to interview real-life couples about the pain points of sharing one account. We then took that audio and built custom-made puppets to act it out.
Wrapped
Spotify Premium
2020

For Spotify’s global wrapped film, we put the focus on those who helped us "get through" 2020. We tapped 15 different illustrators, artists and animators to create this animated spot. 
Elections
Spotify 
2020

US elections are...complicated, especially if you’re a first time voter. And with the 2020 election happening at the most chaotic time, we decided to activate every inch of our platform to get them ready to cast their very first ballots.
Mid Year 
Spotify Premium
2020

For a limited time only, Spotify decided to offer any of its premium plans FREE for three months. We though this was something worth dancing about so we created a TVC that showcased some very good, very awkward dance moves. This was Spotify’s first commercial to ever run on Network TV.
All works © Alex Reinoso 2021. Please do not reproduce without the expressed written consent of Alex Reinoso.