Flow Machines

The task was to brand, name, and launch the world’s first album composed using artificial intelligence. As this was a landmark introduction of A.I. into the world of music creation, we borrowed the phrase when executing a new programming language for the first time, and named the album 'Hello World'. For the album launch at Gaité Lyrique in Paris, we created a mini-exhibition that showed how music has always been propelled by technology.

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