The Almighty Deal

People have strong opinions on both sides of America’s gun debate, particularly when it comes to politicians accepting donations from the NRA. The Almighty Deal gave NRA-funded politicians a chance at redemption using a microsite, OOH posters and live activation. Senators and members of congress who were up for reelection had until November 6th to hand back the money they took—or burn for all eternity (God preferred Venmo.)