YYC
Expedia
2023

Ever wanted to name a moose? A pond hockey team? Or a storm-watching hot tub? (Yes, that’s a thing.) With the help of Matty Matheson and Destination Canada, we launched YesYouCanada. The Expedia-powered campaign gave travelers naming rights over dozens of Canada’s greatest. The internet did its thing and the names were sold within hours of launch.
All works © Alex Reinoso 2023. Please do not reproduce without the expressed written consent of Alex Reinoso.