https://alexreinoso.com Alex Reinoso Wed, 20 Nov 2024 03:06:45 +0000 https://alexreinoso.com en https://alexreinoso.com/Home Wed, 27 Sep 2023 17:49:41 +0000 Alex Reinoso https://alexreinoso.com/Home Alex ReinosoGlobal Executive Creative Director Multidisciplinary Global Executive Creative Director working in New York. 👋🏼 🗽 Scroll below for work ↓ .Info .Instagram https://alexreinoso.com/One-Key Wed, 20 Sep 2023 19:39:06 +0000 Alex Reinoso https://alexreinoso.com/One-Key One Key&nbsp;Expedia Group2023 <img width="3600" height="2022" width_o="3600" height_o="2022" data-src="https://freight.cargo.site/t/original/i/a7ea412039ca1aef7819006ad87c48b623cd82c8567f3adea0793157f7d71f05/1.jpg" data-mid="191409182" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a7ea412039ca1aef7819006ad87c48b623cd82c8567f3adea0793157f7d71f05/1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bfa3826ff91ecc423a2ef7f9010d69e50a9eef8921184838fcb26b332f21c2d9/6.jpg" data-mid="191777931" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/bfa3826ff91ecc423a2ef7f9010d69e50a9eef8921184838fcb26b332f21c2d9/6.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/522a53fb6b7008e2250b2b29b7410a65bc0dab1795d2b4538fd3360f423d6bf9/2.jpg" data-mid="191777933" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/522a53fb6b7008e2250b2b29b7410a65bc0dab1795d2b4538fd3360f423d6bf9/2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f963f986be283077bb5ad1c8ee12219dfdffe8ae55fbaf27eed687d90b5b8203/5.jpg" data-mid="191777932" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/f963f986be283077bb5ad1c8ee12219dfdffe8ae55fbaf27eed687d90b5b8203/5.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/905310d25347acac1237235c5a38fee5dd93e4bf1f9955df2f686126e42ba4b9/7-copy.jpg" data-mid="191777928" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/905310d25347acac1237235c5a38fee5dd93e4bf1f9955df2f686126e42ba4b9/7-copy.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f26f2142dc85e75cd087aa2d6d5093049a9d58bab2fc276e930373130af5c770/3-copy.jpg" data-mid="191777930" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/f26f2142dc85e75cd087aa2d6d5093049a9d58bab2fc276e930373130af5c770/3-copy.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6d5e65b93752da62b422e9d9d8e40c0774a5b51bfd13c8f5879831373e7ab91f/4-copy.jpg" data-mid="191777929" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/6d5e65b93752da62b422e9d9d8e40c0774a5b51bfd13c8f5879831373e7ab91f/4-copy.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/54455f8be6671eeb32b54d117adfb880c1d7ed13ada80040d09acbb7d408918f/1.jpg" data-mid="191777934" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/54455f8be6671eeb32b54d117adfb880c1d7ed13ada80040d09acbb7d408918f/1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/32cc0e9d829a18b931da94e077d843318cc6640cfd10cdf3cc28cc3bff90bb3a/OOHOK.gif" data-mid="226479473" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/32cc0e9d829a18b931da94e077d843318cc6640cfd10cdf3cc28cc3bff90bb3a/OOHOK.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fdef2dbf54ccd66818d86330add113665e577e75694e98b5a98aa2a352995d66/OneKeyCC.jpg" data-mid="226491163" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/fdef2dbf54ccd66818d86330add113665e577e75694e98b5a98aa2a352995d66/OneKeyCC.jpg" /> One Key is a new rewards program unlike any other. It helps travelers earn and use across three major brands: Expedia, Hotels and Vrbo. To launch it, we built a hero spot that showed the feeling of travel through an unexpected POV. The spot was supported by short films of real-life stories that explained how the product worked. https://alexreinoso.com/Duo Wed, 08 Jul 2020 08:13:57 +0000 Alex Reinoso https://alexreinoso.com/Duo DuoSpotify Premium2020 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c548ac77ce8d64d84e24074e429d5d4fbd51152a5a6c04574dc88f61fa0560be/DUO.jpg" data-mid="78719453" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c548ac77ce8d64d84e24074e429d5d4fbd51152a5a6c04574dc88f61fa0560be/DUO.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/bc7b0d1056026b58c0499913a2d1cb6637ca5d18fbddff6e2f2dc431ed5427cd/OOH4.jpg" data-mid="78729200" border="0" src="https://freight.cargo.site/w/1000/i/bc7b0d1056026b58c0499913a2d1cb6637ca5d18fbddff6e2f2dc431ed5427cd/OOH4.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/5259374e090bf94acc82f84bf85f8fbc70bb1d25edfa45d5f71fddca1c2f9f98/OOHFINAL2.jpg" data-mid="78726340" border="0" src="https://freight.cargo.site/w/1000/i/5259374e090bf94acc82f84bf85f8fbc70bb1d25edfa45d5f71fddca1c2f9f98/OOHFINAL2.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/6ab38885be13b32d0dd82c2d9e4ac5be5610dd05b93427c78015e6cced5221e4/OOH1.jpg" data-mid="78720967" border="0" src="https://freight.cargo.site/w/1000/i/6ab38885be13b32d0dd82c2d9e4ac5be5610dd05b93427c78015e6cced5221e4/OOH1.jpg" /> Duo is a new product designed for audio-loving pairs living at the same address. For the global launch, we decided to interview real-life couples about the pain points of sharing one account. We then took that audio and built custom-made puppets to act it out. https://alexreinoso.com/YYC Wed, 27 Dec 2023 00:46:15 +0000 Alex Reinoso https://alexreinoso.com/YYC YYCExpedia2023 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8435df91187560aca39b43c208cb79321bfaa6e811531fc31b94d801fbbebc3e/Moose1.jpg" data-mid="200166210" border="0" src="https://freight.cargo.site/w/1000/i/8435df91187560aca39b43c208cb79321bfaa6e811531fc31b94d801fbbebc3e/Moose1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/09e6ccdc824129c1e81513a0a84214683babe21ab631bc0a785cd99b507b83fc/YYC.gif" data-mid="200166212" border="0" src="https://freight.cargo.site/w/1000/i/09e6ccdc824129c1e81513a0a84214683babe21ab631bc0a785cd99b507b83fc/YYC.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ae2fcae8d5b7707d72a08cb770b9a5aaf060fdd338ab9bd8872695113271892a/Tablet_YYC.jpg" data-mid="200355325" border="0" src="https://freight.cargo.site/w/1000/i/ae2fcae8d5b7707d72a08cb770b9a5aaf060fdd338ab9bd8872695113271892a/Tablet_YYC.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ea368061b27cbe756160ca2c7959c1739c2723d6ea65eabae34e0c3bd6162b7d/Certificate_YYC_1.jpg" data-mid="200259002" border="0" src="https://freight.cargo.site/w/1000/i/ea368061b27cbe756160ca2c7959c1739c2723d6ea65eabae34e0c3bd6162b7d/Certificate_YYC_1.jpg" /> Ever wanted to name a moose? A pond hockey team? Or a storm-watching hot tub? (Yes, that’s a thing.) With the help of Matty Matheson and Destination Canada, we launched YesYouCanada. The Expedia-powered campaign gave travelers naming rights over dozens of Canada’s greatest. The internet did its thing and the names were sold within hours of launch. https://alexreinoso.com/BHIHN Thu, 20 Jun 2019 23:27:28 +0000 Alex Reinoso https://alexreinoso.com/BHIHN BHIHNSpotify&nbsp;2019 - 2018 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/072d292b749f8873a7113977044626f3bf6958c9a41d452e6b6d206c3bb556ba/2.jpg" data-mid="45170589" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/072d292b749f8873a7113977044626f3bf6958c9a41d452e6b6d206c3bb556ba/2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a5e1ee0d3216bac5de08bee66512c0801efdf7226da274c1b65c7d5c45818f50/POOH.jpg" data-mid="45284888" border="0" src="https://freight.cargo.site/w/1000/i/a5e1ee0d3216bac5de08bee66512c0801efdf7226da274c1b65c7d5c45818f50/POOH.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9498f86479148eb027ce4f780e8a21ae416394993eea48f9feaf3f8d880a024c/JOOH.jpg" data-mid="45285459" border="0" src="https://freight.cargo.site/w/1000/i/9498f86479148eb027ce4f780e8a21ae416394993eea48f9feaf3f8d880a024c/JOOH.jpg" /> In collaboration with&nbsp;SATURDAY MORNING, we launched&nbsp;BLACK HISTORY IS HAPPENING NOW—a campaign to extend Black History Month from the shortest month of the year to the entire year. https://alexreinoso.com/Social-Impact-Short Mon, 14 Feb 2022 17:00:47 +0000 Alex Reinoso https://alexreinoso.com/Social-Impact-Short BrandSpotify&nbsp;2022 - 2018 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9ff0cd8d697a74a44709c130ab029dc909dadc59900cee887b03d2e3ec615978/SI_Cover.jpg" data-mid="133462020" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/9ff0cd8d697a74a44709c130ab029dc909dadc59900cee887b03d2e3ec615978/SI_Cover.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/89a31c891d7dc40bfadbe9217c501c2a127892efdcc2f8adcb27d55fffc4c83c/Social_Impact_short_1.gif" data-mid="133507624" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/89a31c891d7dc40bfadbe9217c501c2a127892efdcc2f8adcb27d55fffc4c83c/Social_Impact_short_1.gif" /> Throughout my time at Spotify I’ve worked on many social impact campaigns. Feel free to inquire to view the work. https://alexreinoso.com/Wrapped-19 Wed, 12 Jan 2022 10:12:44 +0000 Alex Reinoso https://alexreinoso.com/Wrapped-19 Wrapped 19Spotify&nbsp;2019 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b42184b4fdce1a5af6a604cb66e04a93502b0445ffdc18c1a4e79c35b3e2e00e/Wrapped19.jpg" data-mid="129885190" border="0" src="https://freight.cargo.site/w/1000/i/b42184b4fdce1a5af6a604cb66e04a93502b0445ffdc18c1a4e79c35b3e2e00e/Wrapped19.jpg" /> As the decade drew to a close, we invited everyone to relive the music and moments that moved them. https://alexreinoso.com/Where-To Wed, 20 Nov 2024 03:06:45 +0000 Alex Reinoso https://alexreinoso.com/Where-To Where ToExpedia2024 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/df8b849ac08d20ae7c4fc6ea216f6eb0f92c9168c31b335bab62cf67d6ec8dcd/Bagel2.jpg" data-mid="222096163" border="0" src="https://freight.cargo.site/w/1000/i/df8b849ac08d20ae7c4fc6ea216f6eb0f92c9168c31b335bab62cf67d6ec8dcd/Bagel2.jpg" /> To amplify a partnership with Destination Canada, we launched Expedia’s first-ever branded content series with the help of Chef’s Table director Brian McGinn. The four-episode series moves beyond standard travel recommendations to reveal deeper, more authentic experiences. https://alexreinoso.com/Dear-Media Fri, 21 Jun 2019 13:21:12 +0000 Alex Reinoso https://alexreinoso.com/Dear-Media Dear MediaDove2016 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/46decbe09f77dd4f3548eda6990f90227605276a68c8b04ee147b7bbdad76fb4/7.jpg" data-mid="45196497" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/46decbe09f77dd4f3548eda6990f90227605276a68c8b04ee147b7bbdad76fb4/7.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9bb5a8e6b460e3b1efdedfde56de531683ade83bb4a16af22b2cfabf0c88390f/dove1.jpg" data-mid="200355573" border="0" src="https://freight.cargo.site/w/1000/i/9bb5a8e6b460e3b1efdedfde56de531683ade83bb4a16af22b2cfabf0c88390f/dove1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fb58673ad98c305b4a3987dcc936317cc1d338960edfef126745250e19e3e85a/dove2.jpg" data-mid="45254352" border="0" src="https://freight.cargo.site/w/1000/i/fb58673ad98c305b4a3987dcc936317cc1d338960edfef126745250e19e3e85a/dove2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/55437a40f9f2db724fe588c495552d036f4758152467ebaecc6a145d66f3ca8d/dove3.jpg" data-mid="45254353" border="0" src="https://freight.cargo.site/w/1000/i/55437a40f9f2db724fe588c495552d036f4758152467ebaecc6a145d66f3ca8d/dove3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d9b6609b79aeec2d1c7c260d41b186f3e21ab25f23a10ebd3a38e794d33612b7/dove.jpg" data-mid="116898875" border="0" src="https://freight.cargo.site/w/1000/i/d9b6609b79aeec2d1c7c260d41b186f3e21ab25f23a10ebd3a38e794d33612b7/dove.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/80a5866e62f80a9ccb093d3b211ab322d3a768de1319bade527686b27b70ce42/dove5.jpg" data-mid="45254356" border="0" src="https://freight.cargo.site/w/1000/i/80a5866e62f80a9ccb093d3b211ab322d3a768de1319bade527686b27b70ce42/dove5.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3dc07e79385fb2faffd8a4a2ed6bae74c976bedec21f81787e7694536b5f0c8e/dove6.jpg" data-mid="45254357" border="0" src="https://freight.cargo.site/w/1000/i/3dc07e79385fb2faffd8a4a2ed6bae74c976bedec21f81787e7694536b5f0c8e/dove6.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6262ff40729ff70b5f2db3672af6e04beb49e4a058960616da0d5f8286d90b98/billboard2.jpg" data-mid="45254358" border="0" src="https://freight.cargo.site/w/1000/i/6262ff40729ff70b5f2db3672af6e04beb49e4a058960616da0d5f8286d90b98/billboard2.jpg" /> For the 2016 Olympics, we created a campaign for Dove that challenged the media and public to focus on the athletic ability of women, not their looks. https://alexreinoso.com/Billie-Eilish Sat, 05 Dec 2020 08:34:17 +0000 Alex Reinoso https://alexreinoso.com/Billie-Eilish Billie Eilish&nbsp;Spotify&nbsp;2019&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/54e5f7b0e75c24119769d898f1d0b37396d07bdedd795583e127edae5046103c/Billie.jpg" data-mid="91181587" border="0" src="https://freight.cargo.site/w/1000/i/54e5f7b0e75c24119769d898f1d0b37396d07bdedd795583e127edae5046103c/Billie.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/66880409cf91c91d74e5c9247023956aab1976ada0e04008235d27fcd96950b0/Spiders.jpg" data-mid="91181490" border="0" src="https://freight.cargo.site/w/1000/i/66880409cf91c91d74e5c9247023956aab1976ada0e04008235d27fcd96950b0/Spiders.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/79850db4e7215418ad1d3ec0f5368871d2b96ae06bca6725141f6c3100fab210/Fire.jpg" data-mid="91181494" border="0" src="https://freight.cargo.site/w/1000/i/79850db4e7215418ad1d3ec0f5368871d2b96ae06bca6725141f6c3100fab210/Fire.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fc938d727affe61322648bbce6fab65aebee013c55f32092e3e605b8d29eba97/bury-1.jpg" data-mid="133143888" border="0" src="https://freight.cargo.site/w/1000/i/fc938d727affe61322648bbce6fab65aebee013c55f32092e3e605b8d29eba97/bury-1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d94f791263751da1418713f274e0acf2723beff0e807048d0c22d8b314cb9365/bedsss.jpg" data-mid="91182409" border="0" src="https://freight.cargo.site/w/1000/i/d94f791263751da1418713f274e0acf2723beff0e807048d0c22d8b314cb9365/bedsss.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/385f8f3aef80a59964061eb0e7fdab2905d8c342410a8c6c01d909adf9ec9640/Bedroom2.jpg" data-mid="91182820" border="0" src="https://freight.cargo.site/w/1000/i/385f8f3aef80a59964061eb0e7fdab2905d8c342410a8c6c01d909adf9ec9640/Bedroom2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e5de49c73c4b750d2efd672b788872f0c2e32bd5fc01efddc2bb5b7f313c7a4a/pups.jpg" data-mid="91182407" border="0" src="https://freight.cargo.site/w/1000/i/e5de49c73c4b750d2efd672b788872f0c2e32bd5fc01efddc2bb5b7f313c7a4a/pups.jpg" /> <img width="2676" height="1466" width_o="2676" height_o="1466" data-src="https://freight.cargo.site/t/original/i/016686b37343027311b86bf0ef33bbdfd8d688903df3eb1546192c71c2695f9e/pasted-image-18752.png" data-mid="91980309" border="0" src="https://freight.cargo.site/w/1000/i/016686b37343027311b86bf0ef33bbdfd8d688903df3eb1546192c71c2695f9e/pasted-image-18752.png" /> In anticipation of the launch of Billie Eilish’s WHEN WE ALL FALL ASLEEP, WHERE DO WE GO? We teamed up with Billie to create a three-day experiential event for her fans to experience. Each of the 14 rooms drew inspiration from the Grammy award—winning album.